At first, you have to do your best to convince investors to spend money on you. You prepare what to say, check if the room is conducive to the presentation, and prepare the slides. You even invest in a video wall mount to ensure that the equipment will work well while you present. You understand that their investment could take you to success. If you do well during the presentation, they will most likely decide in your favour.
At this point, it’s your call if you move forward with the transaction or if you pass. Once you accept the partnership, you’re giving that investor authority to make decisions for the business. Therefore, you need to be careful before accepting any offer. It’s your turn to study the investor and see if you can work well together. These are the qualities you want in an investor.
Some investors feel like they already own you and your business the moment they decide to invest. You don’t want to work with these people. They won’t respect your decisions and will force you to do things their way. They will even blame you if you decide to take the path you want and it fails. It will be a disaster for the company if someone tries to take over what you worked so hard to start.
Even if you don’t want to work with a dictator, you also don’t want to be with someone who doesn’t care at all. You still want someone who will be honest with you and tell you if you’re doing the right thing for your business. Otherwise, you might believe that you’re still on the right path, and you suddenly fail. Investors are also experts in business, so they know what to do to help you.
Some investors have multiple investments. Expanding their portfolio allows them to have several shots at success. Even if one business fails, they will still have chances for success elsewhere. The only problem is that they might lose focus on you if they have a lot on their plate. You need someone who will give you the attention you deserve and will be with you on the entire journey.
You want to work with someone who has a positive view of the direction of the business. There are times when things don’t go as planned, and you start to lose hope. You need someone who will keep pushing you to success. Even when you can’t implement your plans, the investor will tell you that it’s possible, and there’s still a path to success.
Some investors are tough because their investment is at stake, but don’t do anything to help. You don’t want someone to be absent the entire time and blame you once you fail.
After seeing the potential investors, it’s time for you make up your mind. You can accept the offer and call it a day or keep searching until you find an investor you think is a perfect fit for your business.