While anyone can print their designs and sell personalised clothing, not everyone can guarantee success. Just as there are trends that end up dying out in the world of personalised clothing, there are also some designs that continue to be popular throughout the years. For the most part, it is all about making a great first impression when it comes to selling personalised clothing.
Why the first impression matters
Selling personalised clothing is all about making a good first impression, simply because most potential customers only have a few seconds to spare when your merchandise catches their attention. If your design does not resonate with them – or if they do not understand the message your print is trying to convey – chances are they will walk past it without a second thought. It is a common occurrence and one that is ultimately repeated by those who fail to understand why it happens.
When a few seconds is all that a prospective buyer has to spare, having a simpler foundation can mean the difference between success and failure.
Conveying your message at first glance
It might seem impossible to convey a message when all you have is a few seconds to do so, but it all depends on the simplicity and subtlety of your print. You can utilise Garment Printing in London to ensure that the quality is without question through the use of product samples and test prints, but if the design itself is convoluted and challenging to figure out – the results will be the same.
For example, if the foundation of your print is simple and easy to digest, even if all a potential customer has to spare are a few seconds, they will still get the gist of your clothing’s design. It is often more than enough for them to give the merchandise a closer look.
How to achieve simplicity in design
First and foremost, while a simple design might sound less of a chore compared to convoluted prints, it does not change the fact that a solid print can take some time to create. Do not be afraid to spend time thinking about the general idea of your design, and how to make it easier for buyers to figure out.
One good tactic would be to single out two or three ideas that you want on your print and try to join them together into a single image. It is vital that you restrict yourself to creating a simple design, as it would not be a good idea to go for a convoluted print on personalised clothing. While it might attract its share of buyers, it increases the risk of the general populace ignoring your merchandise.
One of the reasons why certain designs remain so popular is their overall simplicity, often with a timeless message that is easy enough for everyone to understand, making it a guaranteed purchase for most people. If you want to minimise the risk of failure, following the tips above will undoubtedly get the job done.
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