The term design may sound like a trivial factor in establishing and running a business, but it has a significant impact on the success of a company. It’s not only about how an establishment appears to customers and stakeholders. Bad design decisions can have adverse consequences for a business.
The word design covers many aspects, including building, office, product packaging, logo, and website design. This post focuses on the design used in creating the online presence of a business, particularly the website and corporate identity. The discussions below present essential details every business must know. As one expert from a top design agency in Oxford says, creating a sound design is more than just making a business look great. It should support business success, which means setting a distinctively appealing look that attracts potential customers and encourages sales.
Creating a good impression
Imagine if McDonald’s chose a black and grey colour scheme for its logo and buildings. Would potential customers be enticed to dine or buy at the company’s stores? What if Coca-Cola used straight white powdery lines to spell out the brand name (as a play on coca*** lines and addictiveness) in one of its online marketing campaigns? Imagine the backlash it would get.
Design can make or break a business. In order to create a good impression, it’s essential to choose something that appeals to the target market without stirring controversy. It’s great to be adventurous with the concept and to infuse meaning, but it’s advisable to ascertain that the resulting design is not divisive. A neutral decent-looking design is better than something that can be considered witty but potentially contentious.
Excellent design makes it easy to identify and remember a brand. It does not have to be ornate. Too much sophistication or complexity can be a disadvantage. What’s important is to create a look that is not forgettable or comparable to what other businesses have. Designers should strive to develop something that instinctively makes customers associate it with the brand or business name. A design can look impressive, but if it ends up being linked to a different product or branding, it does not serve its purpose.
Moreover, a carefully thought out design may encourage purchases and increase sales. Take the case of online stores. If they are created with dull colours and a generic layout, it won’t be surprising if they do not attract buyers. Customers online have learned to be discriminating because of the multitude of choices they have. Why would they stick with an unattractive store with an unintuitive interface if they could quickly find something better? Numerous businesses online compete for customers, so they need to come up with a look that catches attention and convinces customers to buy.
Design has substantial effects on businesses, especially when it comes to building an online presence. It only makes sense to give it meticulous attention and a thoroughly-researched and well-thought-out concept. To sum up, good design is something that leaves a good impression, makes a business easily identifiable, and encourages customer patronage.