As one of the most effective forms of digital advertising, email marketing is one of the most popular forms of brand engagement. Applicable across all devices, brands are routinely using email marketing to increase brand awareness, generate sales, and enhance customer lifecycle value.
Of course, the success of your email marketing campaigns relies on the content you feature and how it’s presented. With the right design, you can dramatically improve your results and create meaningful engagement opportunities with recipients.
Designing Marketing Emails
Content might be king, but the format of your content is arguably just as important. Users receive an almost constant barrage of emails from brands, so yours needs to stand out from the crowd if you want it to have maximum impact.
Whether you’re launching a new product, announcing your latest offers, or rewarding existing customers, how you convey this information will have a major impact on the results of your campaign. From increasing opening rates with enticing subject lines, to knowing how to choose a font that represents your brand, and using images to boost click-through rates, your email marketing designs need to pop. Fortunately, it’s easier than you think.
Making the Most of Email Templates
Using email templates to craft your marketing content can be the easiest, quickest and most cost-effective way of creating conversion-boosting content. Unless you have years of experience in HTML, you’re going to want to bypass the complexities of creating your own email marketing framework from scratch.
Instead, you can rely on user-friendly templates to create bespoke email content. While you’ll still have complete control over the design and structure of your emails, using a template gives you the freedom to use your content however you want.
Furthermore, incorporating email templates into your marketing strategy minimizes the risk of errors and faulty links. When you’re relying on click-throughs to garner sales, for example, the last thing you want is for a faulty link to derail your campaign. By using an email template as the basis for your content, you can be sure that the functionality of your emails, as well as their content, will hit the mark every time.
Creating Innovative Content for Email Marketing
Traditionally, text has been the number one type of content used in email marketing. Of course, the use of different fonts, sizes and typography can make your text stand out. Indeed, modifying the text will ensure it reflects your branding and has a great impact on your audience.
However, text isn’t the only type of content you can use with email marketing. To ensure you get the best results from your campaigns, you’ll want to use a range of different formats and tools. From click-throughs to landing pages, embedded images and share-worthy videos, email marketing is a vehicle for your content, as well as part of the content itself.
Whether you’re producing your own original content or working with an agency to craft custom content, email marketing will ensure it gets to your target audience and motivates them to act.