There have been ageless arguments about paper vs digital productions in advertising and media. Many argue that there’s no use doing print advertising or using print products when the average smartphone user spends 9 hours a day looking at a screen. Others say that print will never fully disappear.
Regardless of your take on this argument, you must admit that print advertising and communication still has a place for the present. You’ll see amazing large-format print advertisements all over town and flyers handed out at every corner. And if you’re a graphic designer, you should pay a little more attention to the way your designs come out when they’re printed. Here’s why it’s essential that you only print at the highest quality.
Clients Expect It
Here’s the biggest reason that you need a good printer for all your graphic designs. A client expects the very best from you, especially if your services come at a premium. They will likely ask that you do all the printing for them, and they expect the print to come out looking exactly like the original.
Don’t let your clients down simply because you didn’t take care of their printing needs. Guarantee your prints in your client agreement, and always deliver. This will keep you in business for years to come.
Color Matching Makes a Difference
You might think that minor differences in color between the printed and digital versions won’t matter. But it matters, and sometimes the differences aren’t so little.
First of all, if you’ve shown your client the digital finished product and they’ve signed off on it, that’s what they’ve agreed to. They won’t be pleased to find that the colors are different when it’s been printed.
Additionally, color plays a huge role in presenting the right message, especially in artistic pieces and advertisements. You’d never want to work hard on a project only to discover that the printed piece doesn’t relay your vision.
Along with choosing a printer that will ensure your products are printed as closely to your digital colors as possible, you also need a highly reliable printer. You’ll find yourself chasing deadlines time and time again, and your printer needs to deliver quickly.
Choose a printer that will get you your products the same day if you’re working with a local printer and within two days if you’re having it shipped. They also shouldn’t charge you an arm and a leg for rush orders.
These printers do exist, although you may need to do a little digging. So, don’t settle for a printer that will bully you around and won’t get your products to you when you need them.
All in all, a great printer is all about branding. You need someone who can help you establish your brand and maintain your quality guarantee. Don’t settle for any less!