Several club management software options are available today, offering club owners more choices. Some applications only offer a basic set of features, whereas other platforms offer enhanced features and functions that some clubs may require.
Choosing the appropriate management software for your fitness club can be confounding, especially if you are not familiar with how the program works. Productivity software often has several features, some of which you do not need and will never use. It is vital to choose one that fits your business operations just right but is scalable so that you can upgrade when your business grows more prominent.
Start by establishing what you and your clients require. If you are new to the business, here are some of the first things you should consider.
1. Tracking your income and expenses
Better income management equates to a successful business. The software you choose should have this function. An integrated billing feature will help reduce your operating costs and let your staff focus more on your clients. Since you will be accepting credit card/debit card payments, subscribing to a Credit Card Auto Updater Service (CCAUS) will be of great help. The service automatically updates information on replaced or expired credits cards. Your staff does not have to call members to ask for their new credit card information so that they can process billing statements faster.
2. Establishing contact with members
As a service provider, you should be in constant contact with your clients. They expect you to provide quality service, which you can do with automated marketing, billing and scheduling. You can program the system to send members appointment reminders by email or text and provide members with updates on club developments, such as introducing new members or new services. You can send targeted messages to entice members to try other services your club offers.
3. Integration with your website
You can perform most transactions today through a website. Select management software like Coacha, which you can easily integrate with your website, enhancing your marketing opportunities. The software provides a platform for members to register, book appointments, pay membership dues or sign up for a free trial offer.
4. Remote access
Check if the software allows you to access the system’s interface outside of the office. This is a valuable feature, which can allow owners and staff members to check on the business any time, wherever they are.
5. Self-service
Ensure that the club management software offers flexibility to you and your club members. Most people today are used to using online banking and shopping. Your members will greatly appreciate if you provide them with a digital portal, so they can manage their account, schedule appointments and book services on their own, without having to come to the club. They will find it very convenient and give your staff more time to attend to members who are at the club.
Most club management software today has so many features. Choose the one that can help you manage your business operations, attract new clients and retain existing ones.
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