If you think your website’s homepage is in need of some redesigning, there are a few things you should think about and consider before you go ahead with any changes. So to help ensure that you don’t wind up making a mistake that could cost your business money and loyalty from your visitors, here are three tips for redesigning your website’s homepage.
Know What Your Goals Are
Before you start planning for what changes you want to make and how you envision your website homepage improving, the first thing you should think about is what your actual goals are for your business and for your website. Depending on what goals you want to be reaching with your website, the changes that you’ll want to make will vary.
Some of the goals you might have could be to reduce the number of people who leave from your homepage, make your navigation easier to use and understand, start ranking better on search results pages, or just make things more clean and clear for your visitors. By knowing exactly what your goals are, you’ll better be able to pinpoint what changes to your website will bring about the results that you’re looking for. This will also help you not to make changes just to change something, which might not have a positive result for you.
Check Out The Competition
If you’re having a hard time trying to figure out what changes you might want to make to your homepage, one way you can see what might work is by checking out your competition. If there is a business or website in your industry that consistently gets better results than you do, taking a page out of their book might be beneficial.
When doing this, keep in mind that you don’t want to just do exactly what someone else is doing with their website. While getting some ideas is no problem, you should also make it so your brand and your business stands out in some way.
Make Small, Consistent Changes
While you might like the idea of creating a website that has a homepage that looks drastically different and better matches what you’re trying to accomplish, making big, sweeping changes can be overwhelming for your visitors.
Rather than going this route, you should consider making small, consistent changes that will gradually improve your website over time. This will give you the chance to see what changes are being seen positively and what changes may not have had the result that you really wanted.
If you’re thinking that redesigning your website’s homepage might be beneficial to your business, consider using the tips mentioned above to help you execute on this idea.