Business

 

Marketing is only one aspect of a business, but it entails a detailed plan to achieve its purpose – to increase sales. For furniture companies, the manner of promoting their products should be more aggressive since it is not a common item to buy. A considerable investment is at stake and falling behind the competition can easily break the business. A better marketing strategy that includes sufficient analysis of the market for furniture, along with the best products to offer can keep the business running.

By making unique and exemplary designs

To make the company the top choice of customers, creating pieces of furniture with unique and excellent designs is a significant edge. The furniture designs should always be secondary to the quality that can last for a prolonged period. The customers, especially big companies that place orders in bulk, usually base their decision to purchase furniture on what pleases the eye. Creating distinct and exclusive designs can help in making the furniture company famous in the industry.

By providing options to customers

Customer satisfaction should always be the top objective for a furniture business to achieve. To serve this purpose, furniture makers must know the particular needs and preferences of their clients. Different options can be provided for customers that range from personalized design options, intended materials to be used, the timeframe to finish the orders, and mode of payment to the delivery of the finished product. Providing different options is an advantage for a furniture business as clients choose the company that can best serve their interests.

By assessing old marketing strategies and replacing them with rehashed ones

Another way to check if the marketing strategy used before was useful is by evaluating the performance of the business, such as the increase of sales and the inflow of customers. If these significant determinants do not turn out well, a rehash of the old strategy should be considered. One strategy which is efficient is the online advertising of the products and services, as well as providing guides on the types of furniture the customers may purchase, and their prices. The online platform also enables the business to answer inquiries quickly and make transactions fast and easy.

By staying true to the mission of the business

The best and most effective strategy that a furniture business can do is establishing a credible image bearing the purpose of the company and its years of existence. Most customers who want to buy furniture rely on referrals as to where they can find quality furniture that they find appealing. Staying true to the mission of the business, like making every home beautiful through the furniture they exclusively make, can be a strong marketing statement to attract more clients. But the mission should not only be for promotion. The best translation of the defined purpose is to apply it to all furniture that the company produces, like Mason furniture established in the industry.

Every business has the potential to market its products. The one which sells more is the business that has maximized this potential.

To read more on topics like this, check out the business category.

When some people think of blogs, they think of the negatives. They might see a company’s unloved and unused blog and wonder what the post is. The blogs are rarely updated, and even when they are, they are poorly written and read by no-one.

All they see is a lot of time and effort for no return. It shouldn’t be this way. When done properly, a blog can be the lifeblood of your business, driving the visits and leads that keep your business afloat. But you need to put the effort in. Here we’ll take a look at the reasons why a blog is not just worth it – it’s essential.

It brings people to your website

Blogging is one of the most reliable and cost-effective ways of driving traffic to your website. It allows you to bulk up the content, targeting your important keywords, while giving people a reason to visit your site.

Beyond the static pages of your site, you have free rein to write about almost any topic you like. Keep things focused, though, and concentrate on topics you think are most beneficial to your readers. If you’re a dry cleaner, articles like ‘The best way of removing oil from your clothes’, or ‘5 top detergent brands reviewed’ are likely to appeal to people looking to get the best results for their clothes.

The bulk of your site will be made of pages that won’t change much over time, whereas your blog will be updated regularly – giving people a reason to come back.

It drives leads and sales

A blog can greatly increase your conversion rate of visitors into leads and sales. Would you trust a website for a cattery that has one page saying they will look after your cat, or one with multiple pages on cat care, cat grooming, cat massage, the benefits of catnip, and so on? A well-managed blog can help convince your readers that you really know what you’re talking about and can be trusted to do the job well.

Chad Harwood-Jones, founder of content marketing agency WooContent, says: ‘We encourage all of our clients to start a blog, and we find the ones that do have a much better rate of conversion across the board.’

You’ve done the hard bit of getting someone to your website over the millions of others out there, so give yourself the best chance of turning that visit into cash.

It will keep driving results in the long term

Once you’ve written a blog post or created another piece of content to add to it, it will be there forever. Evergreen content is the name given to posts that keep on giving – instead of driving an initial boost of traffic then tailing off, they’ll keep bringing new visitors. It makes sense to keep adding to them with up-to-date information, turning ‘5 top tip’ lists into, 10, 30, 101 and more, to stay ahead of the competition.

By building up your blog posts over time, even if single posts are driving a few visits a week, this can quickly build up to a significant volume.

It helps to boost social media profiles

Content is what keeps your social media presence ticking over. Blogs give you something to share and use to engage with your followers. Do they agree with the points you make? Do they have anything else to add, or any experience themselves? By creating engaging content, you give people a reason to talk to you and a way of finding a new audience.

When you create quality content you open up a way of reaching new customers without having to spend big on advertising.

Get going today

You can debate all you want about whether to start a blog, but you’ll be losing ground to your competitors all the time. Start by focusing on what you’re most passionate about when it comes to your business and industry, and find the words soon start flowing. It’s likely that the people who are interested in your services will find it engaging, too.

The proof is there that, when done well, a good blog can supercharge your business performance.

 

Do you want to create slideshows for your business as content or for a presentation? While slideshows are generally an easy type of content to create – you should take steps to ensure they are effective and look impressive enough to keep people interested.

Pulling that off may seem difficult at first, but there are a few tips that will go a long way towards making it possible:

• Use the first slide to hook the audience

As a rule the very first slide of your business slideshow should have a single objective: To ‘hook’ viewers and get them interested in the subject that your slideshow is about.

While there are different types of hooks that you can use, you should choose one that you feel is likely to get the most attention and make viewers feel interested. For example you could let viewers know how they can benefit from watching the slideshow.

• Try to keep the overall length short

One of the main problems with business slideshows is they can be a bit too long and viewers invariably start to lose focus and interest. That is why you should try to keep the overall length of the slideshow as short as possible.

Try to find ways to convey the message of your slideshow in a concise and direct manner. Keep in mind that a picture is worth a thousand words – and use visuals to convey information more quickly than it would be to spell it out.

• Be creative with your visuals

Visuals are good for more than just shortening your slideshow – they will actually keep viewers more interested. It is important that you flex your creative muscle and use visuals effectively.

The main goal of any visual in your slideshow should be to make the information easy to understand and interesting. It may be helpful to explore various types of visuals, including charts, graphs, infographics, and other options.

• Don’t forget a strong call to action

Every business slideshow should have a call to action that drives home the message and tells viewers what they should do next. It is one of the main factors that will determine how effective your slideshow is at achieving its goal.

Always make sure you have included as strong a call to action as possible. In general it is best to not just tell your viewers what they should do next, but give them a good reason why they should do it.

If you want to try to put together a business slideshow you can use Movavi Slideshow Maker to do so. It has everything you need and will let you create a slideshow video quickly complete with elements like background music, creative text, animated transitions, and more.

Be sure to take advantage of the tips listed above when you do create a business slideshow. If you do you should end up with slideshows that are more impressive and effective across the board – and help you to fulfill your goals.

To read more on topics like this, check out the business category.

Bangkok is a culturally rich city with architecture that conveys to visitors that before modernity there was a great history. In its current incarnation, the city has become an international destination for both leisure and business. With a landscape rife for business, entrepreneurs and professionals alike only need to find a workspace.

Of the many options, Bangkok’s coworking scene is in full swing with many operators providing businesses with a variety of menu options. Professionals can choose from premium coworking spaces in Bangkok that range from the very basic to ones with all of the bells and whistles. Because there is such a range of office spaces available, businesses typically can find themselves being overwhelmed in a landscape full of coworking contenders.

Continue reading to learn what to pay attention to when looking for a coworking space in Bangkok.

Coworking Profile

The first thing that businesses should look for is the space profile. The profile of the businesses and professionals who comprise this space is important because these professionals are going to be the resource in the coworking community. Within the landscape, you will find all sorts of spaces catering to general and specific industries, and gaining the maximum advantage can be done by finding the right space that carries a good mix of professionals from diverse industries.

Amenities

Then review the types of amenities that are offered in the space. The importance of this particular task is the amenities can be a perk in the space but can also be used to your advantage. For example, if one space offers business matching and another offers daycare, then consider your options. If you are a professional without a family, the daycare might not be an important amenity. However, if building a platform of associates is an important factor, then you might want to go with the business matching.

Events Calendar

No coworking space would be worth its salt without offering businesses an events calendar. The events hosted by the space provide businesses with the chance to connect with the community and with the larger business community as well. Look for professional events like conferences and other networking events, and the more entertaining coworking spaces will host barbecues and other team building events to galvanise the community.

Types Of Office Equipment

Because the space is primarily a place of work, make sure the space has all of the tools you need to work. While most business share documents through file sharing, many still scan and send documents. One of the key pieces of equipment business should have is a copier that can perform a number of functions.

Then, there is the need for high-speed, reliable internet connection. Most coworking spaces provide businesses with Wi-Fi, but some coworking spaces might not provide their professionals with the same quality of internet speed simply because of their location in the city. Ultimately, you want to ask managers what types of office tools are being made available.

Locations Throughout The World

For professionals who have to spend a lot of time travelling, being able to access space in other locations is a priority. Businesses are more than likely to find that larger, corporate serviced officer providers cater to a more international crowd. These offices typically have locations around the world, which can be advantageous because it can provide you with space to work while you are away.

Creating Bespoke Office Solutions

Thai entrepreneurs have the great fortune of being able to take advantage of office space that allows them to create bespoke office solutions. With the variety of spaces and range of amenities available, businesses can actually attempt to create the perfect office. However, before setting off on your search, determine what your needs are while keeping the above considerations in mind.

To read more on topics like this, check out the business category.